Politics is all about priorities. To some changing the name of the Assembly to Welsh Parliament/Senedd Cymru was always a crucially important issue. To others, it was a distraction from more important things that should be legislated upon. Then it became the fight over whether a single mono-lingual word “Senedd” should be applied in both English and Welsh. After heated debate it was decided that it should not, though of course all of the elected members are now known as Members of the Senedd (in English). Confusing? Oh yes. It was the best tray of Welsh fudge made this century.

At Positif we’re getting used to the new system and repeatedly have to proof check every report and briefing for the letters AM. We’ve even gone back and tweaked the website. Forgive us if some of the old practices still sneak through, but some of us have been writing AM for a very long time indeed. So long in fact we actually remember who Denise Idris Jones and Brian Hancock are (the challenge of which would wipe out the chances of the majority of teams in a modern Public Affairs Cymru quiz). These things take time to settle down. Not quite as long as the emergency session of the Senedd convened into the night to discuss changing the name of the Senedd, but you get the point. Now that we have a real emergency to deal with, that public relations game playing looks even sillier.

But it’s time to move on. It’s time to embrace the new name and to use it rigorously and consistently. And consistency is really important for people to understand what the new institution is. The eagle eyed will have spotted that the word Senedd was used for the Welsh Parliament in its English form in the second paragraph. That is now our policy at Positif. If AMs are now MSs (and no, you don’t need a fecking apostrophe) then they are Members of the Senedd. Simples. So that’s where Positif is at: simple Senedd, for use as a term in both languages. The Senedd made a confusion when they produced a hybrid solution. We’re helping to sort it out. Senedd it is.

Unless we accidentally use AM of course…